Women play an outsized role in the marketplace for crime guns…
Men who can’t pass criminal background checks often use women to straw purchase, hide, hold and smuggle guns for them.
One woman is capable of putting hundreds of guns in the wrong hands. LIPSTICK transforms her from being part of the problem to being part of the solution.
When a man tells a woman, “buy this gun for me,” she will say “NO.”
When he says, “hide this gun for me,” she’ll know she would be enabling violence and risks going to jail.
When he says “you’d do it if you loved me,” she’ll know that’s not what love looks like.